Introduction
Mountain Dew has been forced to pause production of its popular energy drink, due to a shortage of ingredients. This is a major setback for the company, as the drink has been a staple in the energy drink market for years. The shortage of ingredients has caused a disruption in the supply chain, leading to a shortage of the drink in stores. This article will discuss the implications of this shortage, and what it means for Mountain Dew and its customers.
Mountain Dew Has Been Forced to Pause Production of This Popular Energy Drink
Mountain Dew has been forced to pause production of its popular energy drink, due to a shortage of ingredients. The company announced the news on its website, saying that the shortage was due to “unforeseen circumstances.”
The energy drink, which is popular among gamers and athletes, is made with a combination of caffeine, taurine, and guarana. The company said that it is working to resolve the issue as quickly as possible, but did not provide a timeline for when production would resume.
Mountain Dew is not the only energy drink to be affected by the shortage. Red Bull, Monster, and Rockstar have all had to pause production of their drinks due to the same issue.
The shortage has been attributed to a number of factors, including the pandemic, which has caused disruptions in the supply chain. Additionally, the demand for energy drinks has increased significantly in recent months, as people look for ways to stay energized while working from home.
In the meantime, Mountain Dew has suggested that customers try its other products, such as its soda and juice. The company also said that it is working to find alternative sources of ingredients, in order to resume production of its energy drink.
It is unclear when production of the energy drink will resume, but Mountain Dew has said that it is working hard to resolve the issue as quickly as possible.
A small-business coffee company is making headlines after winning a preliminary legal fight against soda giant PepsiCo for the name it gave to a Mountain Dew product that just launched this year. One federal judge has said that PepsiCo needs to stand down in how it’s marketing this drink… plus, Starbucks is also tangled up in this sticky lawsuit.
In June, a nitro coffee-brewing company that makes a canned coffee product called Rise filed a complaint against PepsiCo over its use of the name “Mtn Dew Rise” for an energy drink the company launched earlier this year. It seemed the Mountain Dew brand was positioning Mtn Dew Rise as a caffeinated juice beverage fit for the morning caffeine-craving crowd who might enjoy a drink other than coffee or more classic energy drinks, like Red Bull, Monster, or Rockstar (which is also a PepsiCo brand).
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In the June complaint, Rise Brewing claimed that PepsiCo was a “habitual trademark infringer,” and that the soda giant had already “rebuffed” a less formal request the coffee company had made for the soda giant to drop the word “Rise.”
Now, reports Reuters, a U.S. district judge in Manhattan has sided with the smaller guys. On Wednesday, Judge Lorna Schofield granted a preliminary injunction which “bars PepsiCo from using the Mtn Dew Rise name commercially and from selling products under any other name that would be confusingly similar to Rise Brewing’s ‘Rise’ trademarks while the lawsuit is proceeding.”
It’s reported that since PepsiCo distributes Starbucks coffee drinks to grocery retailers, Rise Brewing suggested this could further empower PepsiCo to “saturate the market” and squeeze out Rise coffee drinks as a product choice for consumers.
Reuters has reported that PepsiCo contends their product is a “fruit-flavored energy drink,” and not a canned coffee drink like Rise Brewing’s products.
The attorney representing PepsiCo declined to comment on the judge’s decision, while the attorney representing Rise Brewing said the company was “very pleased” with this first outcome in the ongoing legal case.
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