H-E-B Is the Top U.S. Grocery Store, New Survey Shows

By Ghuman

Introduction

H-E-B is the top grocery store in the United States, according to a new survey. The survey, conducted by Market Force Information, surveyed more than 12,000 shoppers across the country to determine the top grocery stores in the country. H-E-B was the clear winner, with a score of 78%, followed by Publix (76%) and Trader Joe’s (75%). The survey also found that H-E-B was the top grocery store in terms of customer service, cleanliness, and overall satisfaction. H-E-B has been a staple in the grocery industry for over 100 years, and it is clear that their commitment to providing quality products and services has paid off.

H-E-B Is the Top U.S. Grocery Store, New Survey Shows

A new survey has revealed that H-E-B is the top grocery store in the United States. The survey, conducted by Market Force Information, asked more than 11,000 shoppers to rate their satisfaction with their most recent grocery store experience. H-E-B came out on top with a score of 79%, followed by Publix (77%) and Trader Joe’s (76%).

The survey also found that H-E-B was the top-rated grocery store for customer service, with a score of 81%. Publix and Trader Joe’s followed with scores of 79% and 78%, respectively. H-E-B also scored highest for cleanliness, with a score of 81%, followed by Publix (79%) and Trader Joe’s (77%).

The survey also asked shoppers to rate their satisfaction with the overall shopping experience. H-E-B scored highest with a score of 79%, followed by Publix (77%) and Trader Joe’s (76%).

The survey results are a testament to H-E-B’s commitment to providing customers with a great shopping experience. The company has long been known for its friendly and helpful staff, wide selection of products, and clean and well-maintained stores. It’s no wonder that H-E-B is the top-rated grocery store in the United States.

From product selection and quality to prices and overall convenience, there are numerous factors that affect a shopper’s decision to frequent a grocery store.

For the past two years, Amazon has reigned supreme as the top U.S. grocery retailer, according to customer-data company dunnhumby’s annual Retailer Preference Index (RPI)—a nationwide study that analyzes the country’s grocery market. But this year, in the sixth annual RPI, the e-commerce giant took a couple of steps down.

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On Jan. 31, dunnhumby revealed that Texas-based H-E-B took the crown as the number one U.S. grocery retailer, reclaiming its spot after Amazon’s two-year-long reign.

h-e-b fresh foods exterior
JHVEPhoto / Shutterstock

Although the pandemic helped drive customers to Amazon in 2020 and 2021, dunnhumby attributed H-E-B’s ascendancy to its “superior ability to deliver a combination of better savings and better-quality experience/assortment.” Costco followed closely behind H-E-B in second place, with Amazon taking the third spot, and Wegmans taking the fourth.

The annual RPI, which includes the largest 63 retailers that sell both food and nonfood household items, combines financial results with customer perceptions. The latter data is sourced from dunnhumby’s November 2022 survey of 10,000 American grocery shoppers, coupled with data from an additional 20,000 consumers surveyed in May 2022 and October 2021. The study considered customer feedback on topics including store prices, convenience, product quality, digital presence, and overall operation.

dunnhumby grocery retailer survey data
Courtesy of Business Wire

While Amazon moved to third place in this year’s RPI, dunnhumby still recognized the e-commerce leader as “superior in online shopping.” However, the data science company noted that other retailers are “closing the gap” online, with Target, Sam’s Club, Walmart, and Walmart Neighborhood Market following close behind Amazon and Amazon Fresh in the digital category.

Additionally, with Costco taking the runner-up spot, dunnhumby highlighted how club stores are “gaining momentum.” After Costco, Sam’s Club took the fifth spot, while BJ’s Wholesale came in 10th. dunnhumby wrote in its press release that the three warehouse club chains “achieved a high rank through a combination of top-notch dependability and saving customers money while delivering a seamless experience.”

Brianna Ruback

Brianna is the Editorial Assistant at Eat This, Not That! She attended Ithaca College, where she graduated with a degree in Journalism and a minor in Communication Studies. Read more about Brianna