Introduction
America’s fastest-growing wing chain, Eat This Not That, has opened its first ghost kitchen in a major city. Ghost kitchens are restaurants that don’t have a physical storefront, but instead, operate out of a shared kitchen space. This new concept is revolutionizing the restaurant industry, allowing customers to order food from their favorite restaurants without ever having to leave their homes. Eat This Not That is the first wing chain to open a ghost kitchen, and it’s sure to be a hit with customers. With its delicious wings, sides, and sauces, Eat This Not That is sure to be a hit in the city.
America’s Fastest-Growing Wing Chain Opened Its First Ghost Kitchen In This Major City — Eat This Not That
Wingstop, America’s fastest-growing wing chain, has opened its first ghost kitchen in Los Angeles, California. The new location is the first of its kind for the chain, which has more than 1,200 locations in the United States, Mexico, Singapore, the Philippines, Indonesia, and the United Arab Emirates.
A ghost kitchen is a restaurant that operates out of a shared kitchen space, allowing multiple restaurants to operate out of the same space. This allows restaurants to expand their reach without having to invest in additional physical locations. Wingstop’s ghost kitchen is located in the heart of Los Angeles, and will serve the city’s residents with its signature wings, fries, and sides.
Wingstop’s menu features a variety of flavors, from classic Buffalo to spicy Mango Habanero. The chain also offers a variety of sides, including fries, coleslaw, and potato salad. Customers can also customize their orders with a variety of sauces and toppings.
Wingstop’s ghost kitchen is the latest in a growing trend of restaurants turning to ghost kitchens to expand their reach. Other chains, such as Chipotle and Shake Shack, have also opened ghost kitchens in major cities across the country.
If you’re looking for a delicious meal without having to leave your home, Wingstop’s ghost kitchen is the perfect option. With its wide variety of flavors and customizable options, you’re sure to find something to satisfy your cravings.
Wingstop is putting its major popularity to the test in one of the most competitive restaurant markets. The rapidly-growing chicken wing chain just opened its first ghost kitchen location in Manhattan, breaking ground in none other than busy Times Square.
This past July, the brand announced its metropolitan dream: take on the Big Apple by adding more than 20 Manhattan locations over the course of the next three years. The locations will be a mix of traditional brick-and-mortar dining rooms and ghost kitchens. This first Times Square opening is a ghost kitchen, which makes sense considering both the high real estate cost and the small amount of available space in the area. The chain already has two brick-and-mortars in Upper Manhattan and locations in other New York City boroughs.
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Wingstop is hoping its “Manhattan moment” will help to continue, if not accelerate, the successful track they are already on. The chain, headquartered in Dallas, Texas, has been expanding for 17 consecutive years, and its last four earnings quarters set records in terms of development. In Q3 of 2021, they opened 49 new restaurants, and in 2020 they netted out 153 new restaurants total—bringing them up to about 1,500 stores nationwide. At this rate, it’s only a matter of time before there’s a Wingstop within driving distance anywhere in the country.
What’s the secret sauce behind Wingstop’s success? It could be the 11 different wing flavors they have expertly crafted, which are made-to-order based on customer preference. It could be their legendary, thick-cut, seasoned fries. Or maybe the secret is quite literally the sauce: as any Wingstop fan knows, the freshly-made ranch and bleu cheese dips are in a league of their own.
Whatever it is, it’s working. Wingstop created a foolproof playbook overseas in their U.K. market, opening the first ghost kitchen there in June of 2020 and building that business to be even more profitable than their domestic dealings. They plan to conquer New York City using similar tactics. After that? The brand has its heart set on San Francisco. Buckle up, metropolises of America—wings of 11 different flavors are coming for you.
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